Marketing Today Blog A marketing blog from Fortune 500 marketer and marketing consultant Peter DeLegge, publisher of Marketing Today addressing marketing with special attention given to internet / online marketing and business-to-business marketing (B2B) issues and trends. Point of View on the New FTC Guidlines Regarding Blogging / Social Media by Marketing Today 9 Oct 2009 at 7:55pm The recently published Federal Trade Commissions "Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255)" addressing blogging and social media has received a good deal of attention lately. These rules largely codify marketing best practices of ethical marketers, PR professionals and bloggers. That said, there are a good deal of companies, even at the Fortune New Study Finds the Majority of Managers Unhappy with Search Engine Marketing... by Marketing Today 19 Jun 2009 at 7:08pm A newly published study by X+1 found that more than half (57%) of corporate marketers surveyed were dissatisfied with their search engine marketing (SEM) results. Surprising? Not really. From managing online marketing, including search engine marketing (SEM) and search engine optimization (SEO), for nearly 15 years and running best practice global SEM programs at the Fortune 500 that have Presenting on Managing Search Engine Marketing at a Best Practice Level Tomorrow by Marketing Today 7 Apr 2009 at 12:47am I'm presenting on Managing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) at a best practice level tomorrow, Tuesday at 10 AM CST. It's a free webinar via BrightTalk: http://www.brighttalk.com/dcemail_redirect/webcast/1777. The presentation will be relevant for companies of all sizes, from Fortune 500s with large budgets to small business. Sorry to all for the short notice. Is There an Upside to This Economy for the Marketing Profession? by Marketing Today 26 Mar 2009 at 9:54pm I just got back from judging this year's CADM (Chicago Association of Direct Marketing) entries for their 2009 Tempo Awards. I have to say, after looking through a good deal of entries, I really appreciate strong creative, but in the end, it's all about results, no matter how pretty the pictures are, how clever the copy is or how many seconds the very creative, Flash-centric design takes to Gmail's Undo Feature by Marketing Today 20 Mar 2009 at 3:27pm Have a habit of doing things like accidentally including the boss in that last group email about what a doufis the boss is? Gmail has a solution for you.Kind of a low tech solution. But since this is Google, maybe they'll serve up a relevant ad from a writing service right after you press undo? Or perhaps, if the email was really late at night on a weekend, an ad from a company that sells a tonic It's Just Not That Cuil: When Brand Hype Creates Expectations That Wildly Exc... by Marketing Today 31 Jul 2008 at 3:21pm Great buzz can result in a great deal of product trial. Brands like Google were built on word-of-mouth. Users loved the product and the brand itself and enthusiastically told others who tried the product and also liked what they found. But what happens if all of the buzz leads to trial of a product that doesn't deliver?It would have been difficult to have read general news, marketing and business Another Lesson Marketers Can Learn from Apple: Listening and Communicating wi... by Marketing Today 7 Sep 2007 at 6:19pm Yesterday, I received an email from a friend and fellow marketer indicating that I needed to do another post on Apple. He was right. When Steve Jobs made his latest announcement on Wednesday, September 5, that Apple lowering the price of the 8GB iPhone by $200 less than two months after its release and eliminating the 4GB model, it made a fair amount of iPhone owners feeling disappointment. As Why All Marketers Can Learn from Apple by Marketing Today 4 Sep 2007 at 9:26pm While I left Motorola earlier this year and am currently am on contract to a leading B2B/B2C brand not in the cell phone industry, I continue to be fascinated by the competitive activity in the cell phone space. Like many others, I am particularly fascinated by Apple. But for me, my fascination isn't merely because of a cool new music cell phone. My interest is due to Apple's marketing and brand The Most Annoying Buzzwords of 2006 by Marketing Today 22 Jan 2007 at 11:32pm The Creative Group recently polled 250 marketing and advertising executives to create their latest list of the most overused buzzwords. Of course, they probably should have polled other departments to find out what they thought were the most overused buzzwords from marketing and advertising departments (we do generate a good deal of these terms). I?ve edited down their list to create the absolute Marketing 1.0 Skill Sets Are Not Sufficient in a Web 2.0 World by Marketing Today 14 Jan 2007 at 2:25pm The phrase Web 2.0 has become popular lately. If you?re not familiar with the term (and like a lot of internet-related terms, its definition is not completely agreed upon), it describes the web?s second generation, which has more community applications, such as social networking sites, wikis, message boards, blogs, etc.Web 2.0 means that users have a voice and increased expectations for Fifteen Rules for Starting and Managing a Corporate Blog by Marketing Today 10 Nov 2006 at 2:37am There has been a good deal of talk about corporate blogs in the last few years ? first hype, then a media backlash ? but still, there are relatively few Fortune 500s with blogs. As I was spending last weekend finishing up a chapter on blogging for my forthcoming book on B2B internet marketing, I thought I?d share a draft of a list I've created of "rules" or lessons learned for developing and Social Media, Blogs, Message Boards...It's Not Just a B2C Thing by Marketing Today 1 Nov 2006 at 1:07pm I often present at marketing events. But I was taking a breathier at a recent event and came as an attendee. After listening to a panel of B2B online marketers from Fortune 500s present, I was a bit surprised that there wasn't a single reference to social media -- blogs, message boards, etc. -- as it's been a hot topic of late and frankly, it's important to anyone handling online marketing. And Frito-Lay and GM Get Integrated Marketing and Leverage the Power of Consumers... by Marketing Today 17 Oct 2006 at 2:08pm GM and Frito-Lay and their agencies have recently figured out a great way of getting consumers more engaged with their brands, leveraging the new found power of the consumer. It's a great lesson in integrated marketing communications and engagement for all marketers.Both brands are running contests for consumers to create homemade commercials (also referred to as consumer generated content) for Marketing: The Art vs. Science Debate by Marketing Today 13 Oct 2006 at 10:45pm I am amazed at how often we marketers debate over whether marketing is art or science. I was recently at a marketing association fund raising event where a speaker proclaimed that marketers are true artists, as if being artists validates our work. I thought, hmmm...Maybe that's part of the reason why CEOs and other departments think of marketers as lacking process and accountability, because we Marketing Accountability on Another Level; Seth Godin's Profoundly Important ... by Marketing Today 10 Sep 2006 at 4:41pm Seth Godin recently wrote a post on marketing ethics at his blog that has marketers talking. I applaud Seth's passion and his clever way of addressing marketing ethics in his book "All Marketers are Liars." It's a topic our profession needs to dialogue on and care about. I realize that business ethics books don't sell very well, so I'll keep this short and hope you'll look at Seth's post. Seth's Newsfeed display by CaRP

Open Video Player